In September 2008, DL1961 launched in New York City with a mission to create “the perfect fitting jean”, using the revolutionary technology XFIT LYCRA. The collection is designed for those who simply demand more from their denim.

DL jeans are crafted from technologically advanced fibres that move 360 degrees. These fabrics make their jeans the perfect garment to wear 24/7 all while looking effortless, chic and stylish.

DL believes that denim is universal and no one should be deprived of a perfect pair of jeans. So, no matter what your body type is,they have something amazing for you. The DL team is devoted to creating the perfect jean season after season and continue to improve, innovate and change the way the world perceives denim and what you can do with it.

We invite you to preview DL1961's new Spring 2015 campaign.