We are all eternally in love with denim. An eternal symbol of cool, youth and sex appeal.

Born in California but rooted in London, Hudson is synonymous for combining British cool with California freedom. It is about baring your soul, taking chances, being excessively liberated, always cheeky and creating your own destiny.

Incredible denim is Hudson’s tool to enrich people’s lives. Hudson believes that when you look good, you feel good and when you feel good you are set free.