Launching in Australia in February 2014, the Loma brand began out of a desire to create a modern sweater collection that focuses on quality and integrity.

Designed by London based Lorna Masters, and Australian husband Dale, the duo are passionate about quality designed knitwear. Lorna and Dale spend most of their time between Australia and the UK, where the Loma brand has been selected as an ongoing feature brand by luxury retailer Harvy Nichols. The brand has quickly impressed buyers across the globe and is available in premium stores; Bergdog Goodman, Neiman Marcus, Nordstorm and Elizabeth Charles.

The intricately detailed Lorna is always drawn to strong graphic shapes, blocks of colour and androgynous design. With a quietly cool aesthetic, each piece has a timeless sensibility and distinct tomboy chic vibe.